【品牌起源：一甲子的守護，三代的覺醒】
【The Brand Narrative: A Legacy of 60 Years, A Vision for the Next Generation】
1967 年，大慶旅遊從澎湖啟程。 在那個人手一只手提箱、跨海航行還很漫長的年代，大慶就已經在澎湖紮根，伴隨這座島嶼走過將近一甲子的歲月。這 60 年來，我們不只帶路，更與土地建立了深厚的交情。現在，這份厚重的接力棒交到了第三代接班人執行長 Joyce 手中。我們帶著老字號的誠信與專業，要為台灣旅遊開闢一條通往「永續」的新航道。
Founded in Penghu in 1967. In an era when travel was a rare luxury and crossing the seas was a grand adventure, Bliss Travel took root in the windswept archipelago of Penghu. For nearly sixty years, we have grown alongside this land, witnessing the shifting tides and the whispers of the ocean. To us, "travel" has never been a mere transaction; it is a profound bond between people and the earth. Today, as Executive Director Joyce (Li Kuei-fen) takes the helm as the third-generation leader, we carry the weight of our heritage into a new frontier: Regenerative Tourism.
從暫停到重啟，找回旅行的本質
The COVID-19 Pandemic That Redefined Travel
2019 年爆發的 COVID-19 疫情，讓全世界按下了暫停鍵，也給了旅遊業重重一擊。在那段安靜的日子裡，我們問自己：「如果未來地圖上到處都是災難標記，我們還能去哪裡旅行？」 這份危機感，成了大慶轉型的原點。我們發現，旅遊不能再只是純粹的消費，必須與環境共生。於是，大慶正式提出 「ESG Travel Design」，把環境教育揉進旅程，讓每一趟出發都更有意義。
The global outbreak of COVID-19 in 2019 pressed the pause button on the world, delivering a heavy blow to the travel industry. During those quiet days of reflection, we looked at the empty harbors and asked ourselves: "If the world map becomes covered in disaster markers in the future, where else will we be able to take our guests?" This sense of urgency became the spark for our transformation. We realized that travel can no longer be about pure consumption; it must coexist with the environment. Thus, Bliss Travel officially introduced "ESG Travel Design," weaving environmental education into the very fabric of our itineraries.
【我們的堅持：讓學習在旅行中發生】
【Our Commitment: Learning Happens Through Travel】
把旅人變成土地的「守護者」
我們深信，永續不該只是掛在報表上的口號，而是要讓大人小孩都能透過五感去體會。
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帶孩子走進真實現場：我們與學校合作，帶孩子去看白化的珊瑚、探訪海龜的棲地。讓海洋的脆弱與珍貴不再只是課本上的字，而是孩子一輩子的記憶。
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深耕地方的溫度連結：我們回頭串連在地小農、漁村職人，推動「低碳旅遊」，讓旅遊預算能實質支持青年返鄉，讓地方創生在台灣各個角落落地生根。
Transforming Travelers into "Guardians" of the Land We believe that sustainability should not be a hollow slogan found only in reports. It must be a sensory experience for all ages.
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Experiential Learning in the Field: In collaboration with schools and professional institutions, we lead children to coral bleaching sites and sea turtle habitats. We turn the fragility and preciousness of the ocean from textbook words into the warmth of a child’s palm—a memory that lasts a lifetime.
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Deep Local Connections: We return to our roots, connecting with local farmers and traditional artisans to promote "Low-Carbon Tourism." By doing so, we ensure that every travel budget directly supports rural revitalization, allowing local dreams to take root across Taiwan.
【投資永續，開創具公信力的價值資本】
【Investing in Sustainability is Investing in Trust】
在許多人覺得永續是額外負擔時，大慶將其視為最珍貴的「品牌資本」。在 ESG 浪潮席捲全球之際，我們早已走在前端，並屢獲國際與國內權威肯定：
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2021-2024：榮獲觀光局「自行車大獎」、導入全球永續旅遊認證（GSTC），並正式投入海洋永續教育。
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2025-2026：獲選「澎湖 SBIR 創新補助」與「IASE 教育影響力獎」；2026 年更榮獲 Good Travel Seal 好旅行標章銀級認證。 我們不只是旅行社，更是企業執行 CSR 的策略顧問，協助夥伴在土地上留下最正向的足跡。
While many view sustainability as an added cost, Bliss Travel sees it as our most valuable "Brand Capital." As the ESG wave sweeps the globe, we have remained at the forefront, earning prestigious recognition:
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2021-2024: Won the MOTC "Bicycle Award," adopted GSTC standards, and launched Marine Sustainability Education.
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2025-2026: Awarded the Penghu SBIR Innovation Grant and the IASE Education Impact Award. In 2026, we achieved the Good Travel Seal Silver Certification. We are more than a travel agency; we are a Strategic CSR Consultant, helping partners leave a positive footprint on the land.
【心的起航：從旅行，看見更遠的未來】
A Journey of the Soul: Visualizing a Sustainable Future
旅行的意義，不在抵達，而在過程中的理解與體悟。
從澎湖到世界，大慶旅遊想傳達的是：旅行的價值，是在互動中重新理解生活。這是一場關於「心」的航程，我們要讓這段人與土地的對話，從 1967 年開始，一代一代地優雅延續下去。
A Heartfelt Departure: Gifts from the Land "The meaning of travel lies not in the arrival, but in the insight gained along the way." From Penghu to the world, Bliss Travel shares a simple truth: the value of a journey is found in the moments we reconnect with life. This is a voyage for the soul—an elegant legacy that began in 1967 and continues to flourish for generations to come.