起源於澎湖：從一艘船開始的夢想航線
Originating from the Islands: A Dream Voyage Begins with a Single Ship
1967年，一個名叫郭慶良的年輕人，在海風呼嘯的澎湖馬公港，創立了「大慶船務代理行」。
當時的他或許沒想到，這艘在浪潮中啟航的小船，會在半世紀後成為台灣「永續教育旅遊」的先鋒品牌。
大慶的第一代故事，始於「連結」——獨家經營「馬公－高雄」快樂公主號與台澎輪二十餘年，為無數思鄉旅人、學子與商人開啟返鄉之路。那是一個交通仍不便的年代，大慶的航線不只是運輸，更像是海島與本島之間的情感紐帶。
1974年，大慶正式註冊為「澎湖第一家旅行社」，編號0001。1979年在台北成立分公司，1980年代更跨足國際旅遊市場。那時的大慶，已從「運輸」走向「探索」——帶領旅人從海島走向世界。
In 1967, a young man named The Bliss Travel founded Bliss Travel Shipping Agency at the windy port of Magong, Penghu.
At that time, he may not have imagined that this small vessel, setting sail amidst the waves, would half a century later evolve into a pioneering brand for sustainable educational tourism in Taiwan.
The story of the first generation of Da Qing began with connection—exclusively operating the "Happy Princess" ferry between Magong and Kaohsiung and the Taiwan-Penghu ferry for over twenty years. These routes opened the way home for countless travelers, students, and merchants longing for the islands. In an era when transportation was still inconvenient, the Bliss travel ferry lines were more than just transportation—they became emotional links between the islands and the main island.
In 1974, the Bliss Travel was officially registered as Penghu's first travel agency, with registration number 0001. In 1979, a branch was established in Taipei, and by the 1980s, the company had expanded into the international travel market. By then, the Bliss Travel had shifted from transportation to exploration, guiding travelers from the islands to the world.
二三代接力：從觀光業者到旅遊文化守望者
Second and Third Generations Legacy to take the Helm: From Tourism Operator to Guardian of Travel Culture
當旅遊逐漸成為主流產業，大慶旅遊第三代——執行長李桂棻（Joyce）， 決定重新定義「旅行」的意義。身為從小在澎湖長大的孩子，李桂棻深知環境變遷對島嶼生活的衝擊。疫情的三年，她選擇不「暫停」，而是「重啟」：重啟與自然的關係，重啟教育與旅遊的連結。
她參與國際永續旅遊與氣候論壇，見證氣候危機對全球旅遊生態的改變，也由此萌生「ESG Travel Design」理念——讓每一段旅程都兼具教育性與社會責任。
As tourism gradually became a mainstream industry, Bliss Tourism’s third-generation CEO, Joyce Lee (Lee Guifen), decided to redefine the meaning of “travel.” Growing up in Penghu, Joyce had a deep understanding of how environmental changes impact island life.
During the three years of the pandemic, she chose not to pause but to relaunch: reconnecting with nature and re-establishing the link between education and tourism.
She participated in international sustainable tourism and climate forums, witnessing how the climate crisis reshapes global travel ecosystems. From these experiences, the concept of “ESG Travel Design” emerged—designing every journey to carry both educational value and social responsibility.
轉折的時代：疫情下的覺醒與行動
An Era of Transformation: Awakening and Action Amid the Pandemic
2020年全球封鎖，旅遊業陷入空前停滯。
但對李桂棻而言，那是一場「重新理解旅行」的契機。
她在一次演講中說：「當地圖上幾乎所有國家都因災難被標上紅點，我們還能去哪裡？也許，我們該學會如何『與地球共行』，而不是只『去看世界』。」
於是，大慶從「銷售旅程」轉向「設計教育」，以「旅程即課程」為核心概念。
他們提出「從旅者到守護者（From Travelers to Guardians）」的教育理念，將旅遊轉化為一場身體力行的學習歷程。
這不僅讓旅遊業在疫情中找到新生命，也開啟台灣旅遊史上罕見的「教育與永續融合實驗」。
In 2020, global lockdowns brought the tourism industry to an unprecedented standstill.
But for Joyce Lee, it became an opportunity to rethink the meaning of travel.
She once said in a speech:
"When almost every country on the map is marked with red dots due to disasters, where can we even go? Perhaps, we should learn to 'travel with the Earth,' rather than just 'see the world.'”
Thus, Bliss Travel shifted from “selling journeys” to “designing education”, placing the concept of “the journey as the classroom” at the core.
They introduced the educational philosophy of “From Travelers to Guardians”, transforming tourism into a hands-on learning experience.
This approach not only breathed new life into the tourism industry during the pandemic but also launched a rare experiment in Taiwan’s tourism history, blending education with sustainability.
航向蔚藍：沉浸式海洋教育的誕生
Sailing Toward the Blue(Ocean): The Birth of Immersive Marine Education
2024年，大慶旅遊與蘇澳岳明國小、法國生活節共同推動「航向蔚藍」教育研發計畫。這項計畫更在2025年榮獲「IASE教育影響力獎－教學創新獎」，成為全台第一家獲此殊榮的旅遊企業。
這場行動以「從旅者到守護者」為核心，打造跨域、跨文化、跨世代的教育旅遊模式。
五大創新亮點：
1.「從旅者到守護者」的教育理念創新
2. 深度整合「教育型」與「永續型」旅遊
3. 跨文化與國際視野的獨特融入
4.「移動中的教室」與創新應孌機制
5. SDGs教育推手與在地社區共創模式
In 2024, The Bliss Travel Tourism, in collaboration with Yueming Elementary School in Suao and the French Festival of Living, launched the “Sailing Toward the Blue” educational research and development program.
This initiative went on to receive the 2025 IASE Education Impact Award – Teaching Innovation Award, making the Bliss Travel the first travel enterprise in Taiwan to earn this honor.
The program centers on the philosophy “From Travelers to Guardians”, creating an educational tourism model that is cross-disciplinary, cross-cultural, and intergenerational.
Five Key Innovations:
· Innovation in the Educational Philosophy: From Travelers to Guardians
· Deep Integration of Educational and Sustainable Tourism
· Unique Incorporation of Cross-Cultural and International Perspectives
· “Classrooms on the Move” and Innovative Learning Mechanisms
· SDGs Education Advocates and Co-Creation with Local Communities
實踐成果：一場移動中的教育革命
Practical Achievements: A Mobile Educational Revolution
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參與學校：41所
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參與學員：520人次
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專業師資：30人次
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行程總長：36天
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環台行旅距離：1,939公里
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沉浸學習時數：40小時
在這段「行動中的課程」裡，學生化身為海洋研究員與文化觀察者：他們划著獨木舟進行海洋科學調查、親手復育珊瑚、體驗傳統牽罟漁法、以海廢創作藝術品——讓學習在島嶼上發生，讓教育成為旅行最深的記憶。執行長李桂棻說：「我們希望孩子在回家的路上，不只是帶回照片，而是帶回對海洋的理解與尊重。」
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Participating Schools: 41
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Participants: 520 (students, teachers, and parents)
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Professional Educators: 30
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Total Program Duration: 36 days
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Total Distance Traveled Across Taiwan: 1,939 km
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Immersive Learning Hours: 40
During this “classroom to move” experience, students became marine researchers and cultural observers. They paddled kayaks to conduct marine scientific investigations, personally restored coral, experienced traditional net-fishing practices, and created art from marine debris—allowing learning to happen directly on the islands and making education the most profound memory of their journey.
CEO Joyce Lee said:"We hope that when the children return home, they bring back more than photos—they bring back understanding and respect for the ocean."
從地方出發：旅程的溫度與人味
Starting from the Local: The Warmth and Humanity of the Journey
除了學校教育，大慶旅遊也將永續概念延伸到社區層面。
他們與澎湖湖東社區合作，用「釜鍋便當」串連師生與土地；用當地媽媽的手藝與故事，喚醒孩子們對「飲食與生態」的思考。大慶相信，永續不只是政策，而是能「被感受到的溫度」。
每一場旅程中，地方導覽員、社區長輩、年輕志工都成為教室的一部分。從澎湖的風、海、鹽，到一頓家常菜，都是生命教育的課本。
這樣的理念，也體現在企業與地方共榮的實踐上：
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社區共榮與綠色旅遊行動：促進地方經濟活化。
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海廢藝術與環保創作：讓廢棄物重生為創意教育素材。
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食魚教育與生態倫理課程：從飲食理解生態。
Beyond school-based education, Bliss travel extends the concept of sustainability to the community level.
They collaborate with the Hudong Community in Penghu, using “casserole bento boxes” to connect students and teachers with the land. Through the craftsmanship and stories of local mothers, children are encouraged to reflect on the relationship between food and ecology. The Bliss Travel believes that sustainability is not just a policy—it is a warmth that can be felt.
On every journey, local guides, community elders, and young volunteers become part of the classroom. From the wind, sea, and salt of Penghu to a simple home-cooked meal, every experience becomes a lesson in life education.
This philosophy is also reflected in the company’s practice of shared prosperity with local communities:
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Community Co-Prosperity and Green Tourism Initiatives: Promoting local economic revitalization.
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Marine Debris Art and Environmental Creativity: Transforming waste into creative educational materials.
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Sustainable Seafood Education and Ecological Ethics Courses: Using food as a gateway to understanding ecosystems.
永續的航向：從海島企業到永續旅遊典範
Sailing Toward Sustainability: From an Island Enterprise to a Model of Sustainable Tourism
在ESG浪潮席捲全球之際，大慶旅遊早已走在前端。
自2021年起陸續榮獲：
2021年｜交通部觀光局「自行車大獎」
2023年｜導入全球永續旅遊認證（GSTC）
2024年｜正式投入海洋永續教育
2025年｜榮獲「澎湖SBIR創新補助」及「IASE教育影響力獎」
這些里程碑背後，是大慶與多方利害關係人的共創成果：
政府部門（教育部、交通部、海洋委員會）、地方社區（湖東社區）、學校與非營利組織（岳明國小、農嶼青年協會、法國生活節），共同構築出一個涵蓋教育、文化、經濟、環境的永續循環網絡。
Amid the global surge of ESG initiatives, The Bliss Travel has long been at the forefront.
Since 2021, the company has received a series of honors and milestones:
2021 | Taiwan Tourism Bureau, Ministry of Transportation and Communications – Bicycle Award
2023 | Implemented Global Sustainable Tourism Certification (GSTC)
2024 | Officially Engaged in Marine Sustainability Education
2025 | Awarded the Penghu SBIR Innovation Grant and the IASE Education Impact Award
Behind these milestones contributes the co-creative achievements of The Bliss Travel and multiple stakeholders:
government agencies (Ministry of Education, Ministry of Transportation and Communications, Ocean Affairs Council), local communities (Hudong Community), schools and non-profit organizations (Yueming Elementary School, Nangu Youth Association, French Festival of Living) have collaboratively built a sustainable network encompassing education, culture, economy, and the environment.
結語：旅遊，是成為守護者
Conclusion: Travel as a Path to Becoming a Guardian
從第一代的海上航線，到第三代的教育航程，大慶旅遊走過超過半個世紀。
他們從「帶人出發」到「讓人覺醒」，用旅行串起島嶼的文化、社區的希望與地球的未來。
今天，大慶不只是旅遊公司，更是推動「台灣永續教育旅遊」的先行者。
他們讓每一次旅程，都成為理解、共感與行動的起點；
讓每一位旅人，都能在路上學會一件事——
「唯有理解，我們才會關心；唯有關心，我們才會行動；唯有行動，地球才有希望。」
——珍古德博士 Jane Goodall
大慶旅遊，從旅者出發，終成守護者。
From the maritime routes of the first generation to the educational journeys of the third, the Bliss Travel has traversed over half a century.
They have evolved from “taking people on trips” to “awakening people”, connecting the culture of islands, the hopes of communities, and the future of our planet through travel.
Today, The Bliss Travel is more than just a travel company—it is a pioneer in sustainable educational tourism in Taiwan.
They make every journey a starting point for understanding, empathy, and action;
they enable every traveler to learn one essential lesson along the way:
"Only if we understand will we care; only if we care will we act; only if we act will the Earth have hope."
— Dr. Jane Goodall
The Bliss Travel: From Travelers, We Become Guardians.
