【品牌起源：一甲子的守護，三代 的覺醒】
【Brand Origin: Six Decades of Dedication, Three Generations of Awakening】
1967 年，大慶旅遊從澎湖啟程。 在那個人手一只手提箱、跨海航行還很漫長的年代，大慶就已經在澎湖紮根，伴隨這座島嶼走過將近一甲子的歲月。這 60 年來，我們不只帶路，更與土地建立了深厚的交情。現在，這份厚重的接力棒交到了第三代接班人執行長 Joyce 手中。我們帶著老字號的誠信與專業，要為台灣旅遊開闢一條通往「ESG永續旅遊」的新航道，讓旅行不只是移動，而是一種能與土地、文化與未來共好的價值實踐。
Founded in Penghu in 1967, Bliss Travel began its journey in an era when crossing the sea was still a long and memorable adventure. For nearly six decades, we have grown alongside this island, building not only travel experiences, but also deep connections with the land and its people. Today, this meaningful legacy has been passed on to our third-generation CEO, Joyce. Carrying forward the trust, professionalism, and heritage of our brand, we are opening a new pathway for Taiwan tourism toward “ESG Sustainable Travel” — transforming travel into more than movement, but into a meaningful practice of creating harmony between people, culture, the land, and the future.
【從暫停到重啟，找回旅行的本質】
【From Pause to Restart: Rediscovering the True Meaning of Travel】
2019 年爆發的 COVID-19 疫情，讓全世界按下了暫停鍵，也給了旅遊業重重一擊。在那段安靜的日子裡，我們問自己：「如果未來地圖上到處都是災難標記，我們還能去哪裡旅行？」 這份危機感，成了大慶轉型的原點。我們發現，旅遊不能再只是純粹的消費，必須與環境共生。於是，大慶正式提出「ESG Travel Design」，結合 ESG 永續旅遊、環境教育與地方創生概念，重新定義未來旅行的價值。
我們相信，真正的旅行，不只是消費，而是讓人與環境、文化與地方產生長期共好的循環。
The COVID-19 pandemic that broke out in 2019 pressed the pause button on the entire world and dealt a heavy blow to the tourism industry. During those quiet days, we asked ourselves: “If the map of the future is filled with disaster zones, where will we still be able to travel?” This sense of crisis became the starting point of Bliss Travel’s transformation. We realized that travel could no longer remain a form of pure consumption — it needed to coexist with the environment. As a result, Bliss Travel officially introduced “ESG Travel Design,” integrating ESG Sustainable Travel, environmental education, and local revitalization concepts to redefine the value of future travel.
We believe that true travel is not merely about consumption, but about creating a long-term positive cycle between people, the environment, culture, and local communities.
【我們的堅持：讓學習在旅行中發生】
【Our Commitment: Let Learning Happen Through Travel】
把旅人變成土地的「守護者」
我們深信，永續不該只是掛在報表上的口號，而是要讓大人小孩都能透過五感去體會。
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帶孩子走進真實現場：我們與學校合作，帶孩子去看白化的珊瑚、探訪海龜的棲地。讓海洋的脆弱與珍貴不再只是課本上的字，而是孩子一輩子的記憶。
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深耕地方的溫度連結：我們回頭串連在地小農、漁村職人，推動「低碳旅遊」，讓旅遊預算能實質支持青年返鄉，讓地方創生在台灣各個角落落地生根。
近年來，我們也開始協助企業規劃「企業ESG永續旅遊」，將員工旅遊、企業團建與SDGs永續目標結合，讓企業在凝聚團隊的同時，也能實踐ESG與CSR價值。
Transforming travelers into “guardians” of the land
We firmly believe that sustainability should not remain just a slogan written in reports, but something both adults and children can truly experience through their five senses.
Bringing children into real-life environments: We collaborate with schools to take children to see coral bleaching and visit sea turtle habitats. We want the fragility and beauty of the ocean to become more than just words in textbooks, but lifelong memories carried in their hearts.
Creating meaningful local connections: We reconnect with local farmers and fishing village artisans, promoting “low-carbon travel” so that tourism spending can genuinely support young people returning to their hometowns, allowing local revitalization to take root across Taiwan.
In recent years, we have also begun assisting companies in planning “Corporate ESG Sustainable Travel,” combining employee travel, corporate team-building, and SDGs sustainability goals. This allows companies to strengthen team cohesion while also putting ESG and CSR values into practice.
【投資永續，開創具公信力的價值資本】
【Investing in Sustainability, Creating Credible Value Capital】
在許多人覺得永續是額外負擔時，大慶將其視為最珍貴的「品牌資本」。在 ESG 浪潮席捲全球之際，我們早已走在前端，並屢獲國際與國內權威肯定：
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2021-2024：榮獲觀光局「自行車大獎」、導入全球永續旅遊認證（GSTC），並正式投入海洋永續教育。
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2025-2026：獲選「澎湖 SBIR 創新補助」與「IASE 教育影響力獎」；2026 年更榮獲 Good Travel Seal 好旅行標章銀級認證。 我們不只是旅行社，更是企業ESG永續旅遊與CSR實踐的策略夥伴。從低碳旅行、海洋教育、地方創生，到企業永續團建與SDGs體驗設計，大慶旅遊致力於打造真正能創造社會影響力的旅行模式。
While many people see sustainability as an additional burden, Bliss Travel regards it as the most valuable form of “brand capital.” As the ESG movement continues to reshape the world, we have already positioned ourselves at the forefront and have received recognition from both international and domestic authorities:
2021–2024: Recipient of the Tourism Bureau’s “Cycling Tourism Award,” implementation of the Global Sustainable Tourism Council (GSTC) standards, and official investment in marine sustainability education.
2025–2026: Selected for the “Penghu SBIR Innovation Grant” and honored with the “IASE Educational Impact Award.” In 2026, we were further awarded the Silver Certification of the Good Travel Seal. We are not just a travel agency, but also a strategic partner for Corporate ESG Sustainable Travel and CSR implementation. From low-carbon travel and marine education to local revitalization, sustainable corporate team-building, and SDGs experience design, Bliss Travel is committed to creating travel models that generate real social impact.
【心的起航：從旅行，看見更遠的未來】
【The Journey of the Heart: Seeing a Greater Future Through Travel】
旅行的意義，不在抵達，而在過程中的理解與體悟。
從澎湖到世界，大慶旅遊想傳達的是：旅行的價值，是在互動中重新理解生活。這是一場關於「心」的航程，我們要讓這段人與土地的對話，從 1967 年開始，一代一代地優雅延續下去。
The true meaning of travel is not the destination itself, but the understanding and realization gained along the journey.
From Penghu to the world, Bliss Travel hopes to share one belief: the value of travel lies in rediscovering life through human connection and meaningful interaction. This is a voyage of the heart, and since 1967, we have devoted ourselves to carrying this dialogue between people and the land forward gracefully from one generation to the next.
【ESG永續旅遊，從一趟旅 行開始】
【ESG Sustainable Travel Begins with One Journey】
大慶旅遊相信，旅行不只是放鬆，更能成為改變世界的力量。 我們持續推動 ESG永續旅遊、企業ESG永續旅遊 與 SDGs 教育旅行，希望讓每一次出發，都為環境、地方與下一代留下更好的未來。
Bliss Travel believes that travel is not only about relaxation, but also a powerful force for changing the world.
We continue to promote ESG Sustainable Travel, Corporate ESG Sustainable Travel, and SDGs educational travel, hoping that every journey can create a better future for the environment, local communities, and the next generation.